April 22, 2010
Haley Sorbel - 208.946.8731
Dave Kulis – 208. 208 263 9555 x 2210
Sales and Marketing Director
Sandpoint- Amidst meteorological murmurs of a pending El Niño winter, Schweitzer kicked off the 09-10 season on its targeted opening date. Thanks to the snowmaking system installed in 2008 and completed in 2009 and a natural snow base, Schweitzer had active slopes by November 27th.
Despite concerns that the economy and warmer temperatures would impact skier turnout, Schweitzer visitor numbers increased over last year with more than 217,000 skier visits. With only 177 inches of snowfall throughout the season, almost half of last year’s snowfall, visits increased by 7.5%.
“Our challenge this year was battling the perception of our snowpack level.” said President and CEO Tom Chasse. “But we came out on top in terms of skier visits, proving that we have the terrain and staff that inspire a dedicated following of Schweitzer fans and we truly appreciate their support.”
Schweitzer demonstrated that appreciation by offering a $99 Spring Season Pass which offered a month of skiing and a discount on the 10-11 season passes, as well as a Local’s Appreciation Day in March.
Schweitzer also extended it’s season past the initial closing date through April 11. This turned out to be the snowiest week of the season.
Schweitzer also received awards for Best Place to Ski and Snowboard in the Inland Northwest from the Pacific Northwest Inlander, as well as recognition by The Business Development Committee at the Coeur d’Alene Chamber of Commerce for the "Business Excellence" award winner for the month of March.
Schweitzer plans to open for summer operations on Friday, June 25th, kicking things off with the summer celebration festival on Saturday, June 26th.
Season passes for the 2010-2011 season are on sale through May 31st, increasing June 1st. The passes reflect the same prices as the past three years. Summer only passes are available for $99. Current 09-10 pass holders may use their passes through summer, but summer and winter passes will be separated for future seasons.
For more information on summer events and season passes visit www.schweitzer.com
About Schweitzer Mountain Resort
Schweitzer Mountain Resort is quickly rising in the ranks of the nation’s top destination resorts with 2900 acres of amazing terrain and renowned tree skiing. Located in the rugged Selkirk Mountains of the northern Idaho panhandle and the northwest Rocky Mountains, Schweitzer overlooks the town of Sandpoint and Lake Pend Oreille. Schweitzer is well known for its two massive bowls, breathtaking views and amazing gladed terrain. For more information about Schweitzer Mountain Resort call 800.831.8810 or visit www.schweitzer.com.