Thoughts on Being Grateful
Friday, November 1, 2019
Written by Dig Chrismer
In the last several years, there have been some major changes in the ski industry. We’ve seen two major ski companies acquire resorts left and right, creating a massive network of ski areas that are either “Epic” or “Ikon.” I’ll be honest, it was a bit daunting at first hearing about the changes at mountains I knew intimately well. But as the years have gone by, I’ve been able to breathe a little easier knowing that Schweitzer is particularly blessed by an ownership group that really, honestly cares about what’s happening here. We’ve also created a culture that is in-touch with our customer base and concerned about the overall well-being of our staff and employees. Our commitment to our people is a major reason why, resort wide, two-thirds of our employees return each winter for full and part-time work. Thanks to that, it’s no wonder that Schweitzer has a reputation as not only a great place to visit but a great place to work too.
Yes, it’s true that more and more people are discovering our little corner of the world. Thanks to that growth, we embarked on a dynamic master plan this past summer with some changes that may seem scary from the outset. We know that these changes are going to help us maintain and continue to provide the best skiing and snowboarding experience in the region. Sure, there are new lifts, a new hotel and upgrades to our mountain restaurants, but the people who truly love this mountain are still here.
Most resorts in the United States have passholders but there are few that have as passionate a group as we have. The majority of our skier visits during any given season are from this core group of people. Schweitzer is their winter home and the vibe on the mountain is thanks to them. When you buckle your boots and ski over to the lift, you’re going to see the Schweitzer you’ve always known through the faces smiling back at you. The laughter, the “whoo-hoos” on a powder day, the yelling at friends in the lift corral - yes, those are the sounds of the people that love this mountain. That’s something I feel incredibly lucky to be a part of. Our passholders are family and they will remain so regardless of how many lifts or rooms we have.
Thank you for allowing me to share our Schweitzer story near and far. Thank you for being the incredible welcoming community that I fell in love with 8 years ago. Thank you for teaching me where to find the hidden stashes on the mountain. Thank you for keeping me grounded with hearty chuckles as I wipe out underneath all the lifts. Thank you for being the people I’ve needed in both my professional and personal life. Being a part of this mountain is something I am fiercely proud of. On behalf of Team Schweitzer, I hope that all of you know just how grateful all of us are for all of you.