Ski Resorts are Expanding Summer Activities
Thursday, June 6, 2019
Written by Adrienne Jordan / USA TODAY
After the snow melts, hiking, biking, horseback riding, zip lining, concerts and outdoor summer fun await at ski resorts in the summer season. Many U.S. ski resorts are investing in warm-weather programs and activities to make them year-round destinations.
"Although summer recreation at ski resorts isn’t necessarily a new trend, all ski resorts are seeing a boom in summer visitation and are focused on creating new activities in the summertime," says Dan Sherman, Chief Marketing Officer of ski.com . "Most ski resorts have recognized the trend and are aiming to attract even more travelers in a variety of ways, including festivals; mountain biking; and on-mountain activities like ropes courses, zip lines, outdoor climbing walls and alpine coasters." Read the full article on USA TODAY here.
Schweitzer Mountain Resort
Location: Sandpoint, Idaho
Boasting 2,900 acres of terrain, Schweitzer Mountain Resort is only 85 miles from Spokane, Washington. "We’ve seen an increase in summer visitation over the last several years — for example, last summer, 2018, saw a 40% growth from five years ago," Dig Chrismer, Marketing Manager for Schweitzer Mountain Resort, tells USA TODAY.
The destination offers over 40 miles of bike trails for people to explore. "We also added e-bike tours last summer and saw a steady increase in business over the summer," says Chrismer. "E-bikes make it possible for even more people to get out on the trails without being nervous about the physical demands that can come with traditional mountain biking."